[정보기술개론]4.4.2008 class summary-social network

New media technologies usually reinforce existing social networks or even work to isolate people.
However When new media technologies facilitate new social networks, they simultaneously challenge existing social, political and economic relationships.


1.social networks as science

[Social network analysis] is grounded in the observation that social actors [i.e., people] are interdependent and that the links [i.e., relationships] among them have important consequences for every individual [and for all of the individuals together]. ... [Relationships] provide individuals with opportunities and, at the same time, potential constraints on their behavior. ... Social network analysis involves theorizing, model building and empirical research focused on uncovering the patterning of links among actors. It is concerned also with uncovering the antecedents and consequences of recurrent patterns

2.social networks as technology

-email, newsgroups, and weblogs
- amazon.com’s feature

3•social networks as popular culture

-bacon number
ex>kevin bacon has a bacon number of 0
-an actor, A, has a bacon number of 1 if s/he appeared in a movie with kevin bacon
-an actor, B, has a bacon number of 2 if s/he appear in a movie with A
-etc.

-“Fixing” the networks - ex> Google hacking


4•social networks as art

-Ben Discoe’s, Friendster Map
-Mark Lombardi, Global Networks
-Official Computer Scene Sexchart
-Josh On (Futurefarmers), They Rule
-Jonah Peretti, Nike Sweatshop Email
-Angie Waller, Data Mining the Amazon
-and so on...